Facebook. Twitter. Mybarackobama.com. Text messaging. The president-elect used all of these digital tools to devastating effect in the 2008 election. How did he do it? What strategic lessons can we learn from Barack Obamas high-tech campaign? How might he deploy this online army of millions to govern? And does President Obamas historic rise to the White House also propel social networking into the mainstream? The answers to these important questions have a profound impact on the very near future of our democracy, as well as how we organize, communicate and even do business in the digital age. On the eve of the Obama inauguration, the University of Washington's Master of Communication in Digital Media program held a dynamic, engaging "UW Insight" conversation that sought to put this digital revolution in perspective. Part 3 concludes the event and includes a presentation by Brett Horvath, Social Media Strategist; Pickens Plan, YourRevolution.org, on youth voter registration and the future. Please visit the official site for this event, www.washington.edu This video is © 2009 University of Washington, Seattle, WA, USA. All rights reserved. For more on the MCDM program, visit uwdigitalmedia.org.
Keywords: MCDM, UW, University of Washington, Kathy Gill, Twitter, Facebook, mybarackobama.com, Barack Obama, President, Digital President, networking, voter registration, uwhuskies
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