A video produced as part of a larger initiative to re-focus the brand at a more premium price point. The video was included as part of the sales materials for the 7 flavored rums brands in the portfolio: Bacardi Limon, Bacardi Razz, Bacardi O, Bacardi Grand Melon, Bacardi Peach Red, Bacardi Coco & Bacardi Razz. Client: Bacardi USA Production House: Technisonic Studios Art Director: Wes Gehbauer This video is intended for viewers over the age of 21!!!
Tags: Bacardi, FY08, REVISED, dubbsdesign
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