Nederland 1 Idents NEDERLANSE PUBLIEKE OMROEP The Dutch Public Broadcasting Corporation is the market leader for television, Radio and Internet in the Netherlands. Kemistry and NPO first started working together in 2003 and the collaboration is on-going. We re-named the public service company, developed a corporate mark, re-branded the main television channels Nederland 1, 2 and 3 to address the new programme model whereby channels are more targeted at specific sections of Dutch society. We also designed the websites for the channels and developed the digital interactive television portal Nederland 4. Following this, Kemistry was also appointed to develop the radio logos and create branded blocks and provide consultancy covering a wide range of services offered by NPO. NPO and Kemistry are continuously developing new work for the channels and platforms building on the successful foundations that were created over the years.Kemistry: Founded in 1997, Kemistry has grown to be the largest and most successful independent broadcast design and branding agency in Europe, creating communication strategies for leading companies worldwide. Market dynamics, including changing audience behaviour, increased competition and media diversification, signify the continuous need for brands to differentiate in order to compete for audience share. Kemistry uses these market trends to predict future audience needs thus creating genuinely strategic design solutions. Our success is based on ...
Keywords: Kemistry, Ident, Nederland, Channel, Branding, TV, Design, kemistrylondon
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